A Study on Influence of Consumer Usage Knowledge on Purchase Convenience and Purchase Attitudes and Intentions: Taking Sewing Machine as Example

Consumer Attitudes and Purchase Intentions of Cruises in China

Raise the Curtains: The Effect of Awareness About Targeting on Consumer Attitudes and Purchase Intentions

We investigate the effect of awareness about targeting on users’ attitudes towards a targeted ad and behavioral intentions towards the advertised product. Specifically, we study the effect of a notice that makes individuals aware that a particular advertisement has been targeted to them on their attitudes about the product and intentions to purchase the product. We find that, among individuals ...

Forecasting Consumer Spending from Purchase Intentions Expressed on Social Media

Consumer spending is a vital macroeconomic indicator. In this paper we present a novel method for predicting future consumer spending from social media data. In contrast to previous work that largely relied on sentiment analysis, the proposed method models consumer spending from purchase intentions found on social media. Our experiments with time series analysis models and machine-learning regr...

Service recovery’s influence on consumer satisfaction, positive word-of-mouth, and purchase intentions

This paper reports two studies (i.e., an experimental design and a field study) that examine the effects that different levels of service recovery have on satisfaction, purchase intentions, and one’s propensity to spread positive word-of-mouth (WOM). The results indicate that moderate to high service recovery efforts significantly increase post-failure levels of satisfaction, purchase intent, a...

Should We Label Products from Clones? An Exploratory Study of Beliefs, Attitudes and Food Safety Information on Consumer Purchase Intentions

The primary purpose of this study is to investigate the impact that credible food safety information has on consumer purchasing of products from the offspring of clones. Also explored is the relationship between consumer beliefs and attitudes about using cloning as a technology with regard to food purchases. Results from a sample of 145 individuals found that credible information about food saf...